Liquor company sues NBA's Milwaukee Bucks over logo

Mast-Jägermeister logo and the new Milwaukee Bucks logo.

MANILA, Philippines — German liquor company Mast Jagermeister filed a suit to the Milwaukee Bucks' logo registration.

 

The complaint, dated December 8, was filed before the Trademark Trial and Appeal Board of the United States Patent and Trademark Office.

 

The company said with the Bucks' new logo, there's a likelihood that people might confuse the two companies or mistake them as affiliated with each other. 

 

They also argued that the deer head symbol has been associated with the liquor company long before the team adopted the logo.

 

"For many years, Opposer's (Jagermesiter) DEER HEAD Marks have been widely used in the United States and, therefore, these DEER HEAD Marks have become well known and famous as distinctive symbols of Opposer's goodwill," the firm added. 

 

The opposition, however, will not stop the Bucks from using the deer head logo because it would require a federal lawsuit.

 

The Bucks unveiled their new logo last year. The redesign features the deer head embossed in a cream colored circle with the team name written underneath. - Source: Philstar